B2B stands for "business-to-business" and refers to the transaction of goods or services between two businesses. In a B2B business model, the products or services are sold to other businesses rather than directly to consumers.
B2B businesses can range from small companies to large corporations and can operate in various industries such as manufacturing, finance, healthcare, and technology. B2B transactions typically involve larger order volumes and higher prices than B2C (business-to-consumer) transactions, since they are designed for businesses to buy goods or services that they need to run their own operations.
Some common examples of B2B businesses include suppliers of raw materials, manufacturers of finished goods, software providers, marketing agencies, and consultants. In a B2B relationship, both parties aim to benefit from the transaction and build a long-term business relationship based on mutual trust and value.
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